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BarnRaisers
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BarnRaisers Achieving sustainability Finding and using technology Writing effective newsletters Some
long- Advocates for nonprofits Finding grantmakers Management resources for nonprofits Civic renewal Writing effective newsletters
Page last updated October 06, 2008
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Writing
Effective Newsletters
An expert on the subject of writing winning newsletters is Chief Penguin Michael J. Katz of Blue Penguin Development:
About us |
So we made some changes. We took active steps to create and benefit from strong relationships with our customers and potential customers. In the process, we saw some incredible results: Our customer base quadrupled in 18 months, going from 40,000 to 160,000. Our average acquisition costs were cut in half, dropping from $30 per new customer to less than $15. Our existing customers were passionately engaged in promoting our service to their friends and family, eventually accounting for almost 10 percent of all new sales. We were able to make faster, more informed decisions about how to run our business, thanks to the constant input that our customers gave us. Selling and servicing our customers became easier and a lot more enjoyable. In short, what we learned was that stronger relationships lead to more profits, faster. Today, Blue Penguin Development, Inc., is focused on helping clients apply these same principles and on achieving their own equally impressive results. Michael J. Katz, Chief Penguin, Blue Penguin Development, Inc.
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